Photographing at your store or home is easier than you think. You don’t need a fancy photo studio at all. The only things you need to take great photos are a camera, natural light sources, and a clean background.
Your Camera/Your Phone
Setting up your camera is easy, even for first timers. This DIY guide on exposure settings will show you how to set up your point-and-shoot for taking the best photos.
Digital cameras are fantastic if you have one, but shooting from your phone can be even easier. Most modern smartphones pack a powerful camera and they respond to very well-lit indoor settings. Be sure to sync your photos with your laptop or desktop computer and then upload from the Image Manager on the Vendor Control Panel.
The slightest shift can cause your camera or phone to blur your picture. We encourage you to use a tripod while shooting indoors. You can find one for your camera or smartphone at almost any electronics store.
Your Light Sources
Natural light is best for stand-out photos. Head on flashes will cause harsh shadows and skew the silhouette of your product. Your best bet is to shoot near a window and let the sun be your key light. Let the natural light fall on one side of the subject.
We want to keep shadows from getting too harsh, so a bounce is good to use here. Set up a white foam board to “bounce” natural light back to your subject.
On its own, the flash on your camera can create harsh shadows and unsightly coloring, a combo that makes for unappealing product photography. But with natural light, a bounce, and some simple mods to your flash, you can use the flash to your advantage. You can tape your flash or make your own diffuser. The goal is to have enough light on your product so that shadows are soft and minimal.
Many product photographers swear by lightboxes. The EZcube light tent is a great, affordable model and works great outdoors as well. If you’re not ready to take the plunge, check out this DIY lightbox tutorial.
Usually photographers use seamless paper. It has a heavier weight and makes very smooth, but you can achieve the same effect with butcher paper, table cloths, or a bolt of fabric. Neutral colors work best to display your product on CityU.
Drape paper or fabric over a chair to create a clean, creaseless background.
Clear photos that show the silhouette and fit of apparel will attract customers and minimize returns. Make sure your photos display the silhouette clearly and be sure to photograph any important details. We recommend a shot of the front and a shot of the back and close ups on any important details that will help sell your garment.
You can also photograph your model against a blank, neutral wall. Darker tones will help white colors pop.
And now you’re ready to start shooting! If you follow these simple steps, your photos will shine on CityU. Great customer experience, high sales, and positive reviews start with good product photos. Happy Shooting!